Will San Antonio embrace an opportunity to invest in its arts and music scene?
As the City of San Antonio looks toward the future, one fact becomes startlingly clear: we are on the cusp of emerging as one of the largest, most diverse and truly unique cities in the nation. The most recent Census numbers reveal San Antonio as the seventh-largest city in the country, ahead of Dallas, Pittsburgh, San Francisco and Boston. Opportunities for economic and cultural growth are abundant and the choices we make as a community today will reflect the values we hope to hold dear tomorrow.
Yet, as we continue to embrace our identity of a “big city, small town,” few projects offer a chance to truly transform San Antonio. The proposed $20 million redevelopment of the historic Sunken Garden Theater offers just such transformational promise and merits inclusion in the 2012 bond program as a project that would not only honor our city’s unique history, but also provide the city an opportunity to put its arts and music scene on the map. With a strong proposal by ACE Theatrical Group and widespread community support for the project, San Antonians are forced to ask why the Sunken Garden Theater renovation not yet on the proposed bond?
The 2012 bond package is currently being considered, with the citizen bond committees meeting several times before the end of 2011 to submit recommendations to the City Council for vote in February. Ensuring the inclusion of the Sunken Garden Theater redevelopment project would be a true testament to the city’s commitment both to preserving a treasured landmark and supporting its flourishing arts and music scene.
ACE Theatrical Group, LLC (ACE), a private company widely recognized as a national leader in the redevelopment and restoration of landmark theatrical venues, is proposing a $20 million redevelopment of Sunken Garden Theater in partnership with the San Antonio Parks Foundation. ACE is best known in San Antonio for transforming the historic Empire and Majestic Theaters into active, vibrant performing arts facilities. By redeveloping Sunken Garden, ACE seeks to fill a void left by the closure of the Verizon Amphitheater in Selma; there is neither an outdoor venue nor a mid-sized venue (+/- 6,500 seats) in San Antonio to accommodate the top notch performers.
“As San Antonio continues to emerge as one of the country’s most dynamic and diverse cities, it is important that we continue to build and redevelop performing arts facilities that showcase our local talent and attract top-tier performers and music festivals to this region. ACE Theatrical’s proposed plan for the Sunken Garden Theater will give this city a state-of-the art performance venue and reestablish San Antonio as a destination for first-class entertainment that is currently passing us by,” said Kirk Feldmann, COO, ACE Theatrical Group.
The theater was constructed in 1936 as part of the Texas Centennial celebration. For years, it was a place for San Antonians and visitors to gather, enjoy great performances and make lifelong memories. Although Sunken Garden remains embedded in the psyche of many San Antonians, decades of decline and neglect have left it a substandard venue that is underutilized, features limited programming and is not financially self-sustaining. ACE’s historically-sensitive design would include an enclosed theater stagehouse for all-weather performances, an expanded audience seating area and beautifully landscaped plazas. ACE’s proposal would also mitigate the impact of the theater on the surrounding neighborhood by reducing noise, increasing the availability of parking and better managing traffic flow.
For supporters of the arts like Mitchell Connell, guitar player for Melissa Ludwig Band and San Antonio resident for 24 years, seeing a landmark venue such as Sunken Garden Theater suffer decades of decline has been difficult to take. ACE’s proposal has ignited members in the community to take action and voice their support for Sunken Garden’s redevelopment.
“The arts and music scene is a time bomb waiting to explode and it is exciting to take part in setting the stage for future generations to enjoy. Many times I’ve thought of moving to NYC or Austin, but San Antonio is such a special place that it is hard to leave,” said Alejandra Roma, fashion designer and artist. “ACE is giving the city such an extraordinary opportunity to give back to the community, we cannot afford to ignore it.”
The economic impact on San Antonio must also be highlighted. The redevelopment project would yield a surge in local construction activity, tourism and operations jobs. Between the construction and operations employment opportunities, ACE predicts the creation of roughly 269 fulltime equivalent jobs. Economist Dr. Steven Nivin also projects that the reconstruction of the Sunken Garden Theater will generate $17 million in revenue for the city.
ACE’s proposal would mark the first significant capital investment in this San Antonio landmark in more than 30 years. It calls for a public/private partnership in which an estimated $10 million public sector investment would be leveraged on a one-for-one basis with private capital, for a combined anticipated investment of $20 million dollars. ACE further estimates that the City of San Antonio would realize annual cost savings as well as new direct and indirect revenues that would serve to amortize the city’s initial $10 million investment over the term of a future operating agreement. ACE further guarantees no operating losses or future capital improvement costs to the city while it manages the facility.
“The redevelopment of Sunken Garden would undoubtedly increase tourism and give the city a boost. People will feel comfortable coming to our city for an event that will be hosted at a venue people and artists have heard of. It will result in more shows, festivals and money for the city,” said Stephen Castro videographer at Miranda Studios. “ I don’t know anyone who can deny that our artists need more attention and this is the catalyst San Antonio needs.”
There is still time to voice your support for the redevelopment of the Sunken Garden Theater and ensure the proposal is on the 2012 bond package. To learn more about the Sunken Garden Theater project, participate in the conversation on Facebook and Twitter and write your councilperson to express support, please visit www.SunkenGardenTheater.com.

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